Private internet use in the workplace has long been considered a big problem, to be treated seriously if not severely sanctioned. Meanwhile, general attitude has significantly relaxed, but the issue has not lost its relevance and the demand, on the part of employers, for some measure of control is understandable and often legitimate. So, let’s do a quick recap. What rights and requirements apply to employers and employees? What is illegal and what is allowed, in what ways, on which conditions and on whose authority?
Cookies keep track of what we do online. But our movements in the physical world can be recorded as well. And this too, is interesting information for marketeers, because where we go and where we spend time says a great deal about us. So, there is location based advertising. But how legally correct is LBA?
Commercials often feature local or international celebrities, who usually have some contractual connection to the company whose products they are promoting. But there are exceptions to the rule. Sometimes, instead of the real person, lookalikes are used to carry the message, as was the case in a commercial by Dutch supermarket chain Picnic featuring a Max Verstappen lookalike. This raises the question whether or not the promotional use of lookalikes is covered by the concept of portrait rights, an issue recently ruled on by the Dutch Supreme Court. In this blog, we will take a closer look at this ruling.
Machine learning is everywhere, raising privacy-related questions as well. A recently introduced new type of machine learning known as ‘federated learning’ may prove to be a game-changer as it does not involve centralised data storage and processing. Thus, federated learning may mark a significant step forward in the protection of privacy.
Augmented reality (AR) has seen spectacular growth over the past few years. The use of AR applications, however, implies the collection of many different types of data, giving rise to various potential issues in terms of privacy assurance and the protection of personal data related to users as well as non-users of the technology. In this blog, we will look at how AR works and what sort of privacy risks may be involved.
Employers sometimes use cameras in the workplace. Camera surveillance at (or around) the workplace can help prevent theft or property damage. But is placing cameras on the work floor actually allowed? After all, the privacy of employees and/or visitors may be at stake. In this blog we discuss the conditions for camera surveillance at work. This blog also briefly discusses the use of smart cameras and new technologies such as facial recognition.